A crazy thing happened at our ad agency one day. After ten years in business, we decided to ask our clients a question... "What would you change about us if you could?" Not surprisingly, they had a lot of suggestions. Gulp.

They wanted to get rid of markups and commissions. They wanted to be more involved in the creative process. They wanted to see a breakdown of their bill. They even wanted to learn how to do some of the work themselves. Imagine!

Ingrates.

Then it hit us. If we'd learned anything after ten years in advertising, we'd learned this...

The client is always right.